Does IRIS.TV?s Tagging Partnership With Tubi Signal a Moneyball Moment for Longtail CTV Content?

IRIS.TV recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement. To learn more about IRIS.TV's tagging strategy and collaboration with Tubi, I spoke with Rohan Castelino, CMO of IRIS.TV.