Don't Overlook Local: Zeam Founder Jack Perry Discusses Why Viewers Turn to Local TV for National News

Advertisers may be wondering more than ever how much their money can buy them in this fragmented media environment as worries about a weaker Upfronts season grow. One area, nevertheless, cannot be disregarded: local broadcasting. According to recent poll data from the streamer Zeam, consumers use local, even outside their markets, during crucial times to help fill in the gaps left by national media. In this Q&A, Zeam Media founder Jack Perry discusses these findings in further detail, including ways that national broadcasters can integrate local coverage to improve the quality of their offerings and how local broadcasters can reach new demographics.