EP #523 How This Campaign Raised $510,280 on Indiegogo | Base Case
You have a great idea, but how do you turn it into a reality and raise the funds to bring it to life?
In today’s episode, Arthur Jessop, co-founder of Base Case, shares his crowdfunding journey, revealing the exact strategies that helped his team raise over $500k.
Base Case’s success didn’t happen by accident. From their well-thought-out prototype to the key lessons learned during their crowdfunding campaign, Arthur offers insights that will help any campaigner seeking success.
The foundation of Base Case’s crowdfunding strategy was building trust through transparency. Arthur explains how openly communicating with backers, particularly when mistakes were made, strengthened the relationship between the campaign and its supporters.
Additionally, engaging with backers on social media—responding to criticisms, addressing concerns, and sharing project updates—was crucial in building a community. Arthur emphasizes how listening to backers’ feedback shaped the product and overall campaign approach.
In this episode, you’ll learn:
- How to leverage audience feedback to improve your product.
- The importance of transparency and communication.
- Key strategies for building lasting backer relationships.
Whether you’re running a crowdfunding campaign on Indiegogo or Kickstarter, this episode will give you the tools you need to raise more funds and run a smoother campaign. Don’t miss out!
Resources and Tools Mentioned:- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- The 67 Day Rule book
- Basecase on Indiegogo
- Basecase
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