EP #543 The Exact Strategy Behind a $165K Kickstarter Campaign | The Pin
If you’re working on a Kickstarter and want real crowdfunding tips you can actually use, this episode is for you.
You’ll learn exactly what went into a $165k+ raise for a sustainable, innovative product that’s racking up news headlines.
In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Sudeshna Naik, co-founder of The Pin, a luxury wooden wireless earbud with built-in AI translation.
Sudeshna shares how her background in computer science and sustainable product development at UC Berkeley led her to challenge the perception that eco-friendly products are “second class.”
Engineered for premium sound, The Pin is made from FSC-certified wood and designed to help reduce the increasing issue of e-waste.
Sudeshna broke down how “The Pin” smashed its $165,000+ Kickstarter goal. You’ll learn:
- Why THIS key variable matters more than audience reach.
- The one true key to crowdfunding success (Hint: it’s not transactions)
- The secret to combining product sustainability with premium quality
- And More!
Sudeshna also reveals how ad performance changed mid-campaign, and what she would do differently if she launched again. Plus, she shared a method that any creator can use to turn crowdfunding into a live R&D lab.
If you’re building something meaningful and wondering how to find people who truly care, this episode delivers clarity, strategy, and perspective.
Resources and Tools Mentioned on the Show- Book a Coaching Call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. Download their free shipping and fulfillment checklist
- Kickstarter Launch Formula Audiobook
- FREE Crowdfunding PR Course
- The Pin on Kickstarter
- The Pin Website
The post EP #543 The Exact Strategy Behind a $165K Kickstarter Campaign | The Pin appeared first on CrowdCrux: Crowdfunding Demystified.