EToro to Add Tokenization and AI Tools to Trading and Investing Platform

Trading and investing platform eToro is adding tokenization and artificial intelligence tools for retail investors as it continues expanding its product lineup and geographic footprint.

The company said this in a Tuesday (Aug. 12) earnings release reporting second-quarter 2025 results, its first quarterly financial results as a public company.

EToro made its public debut on the Nasdaq stock exchange in May, raising more than $300 million and surging 29% on its initial day of trading, PYMNTS reported at the time.

During the quarter ended June 30, the company continued product development across its “four strategic pillars” of trading, investment, wealth management and neobanking, eToro CEO and co-founder Yoni Assia said Tuesday during the company’s earnings call.

Assia said the company’s latest features “strengthen user engagement and expand our addressable market.”

EToro’s latest additions in trading include 24/5 trading for 100 U.S. equities, an expanded cryptocurrency offering that now includes more than 100 assets in the U.S. and 130 globally, and wider access to futures and spot-quoted futures, according to the release.

For investing, the company added AI-powered strategies called Alpha Portfolios, an AI-powered analyst called Tori, and a suite of AI-powered tools and APIs that facilitate strategy building and customization, the release said.

In wealth management, eToro launched French savings products and expanded recurring investments to the United Aran Emirates.

New additions to the company’s neobanking capabilities include the Europe-wide rollout of its eToro Money card, which provides 4% stock-back rewards, travel benefits and 0% foreign exchange (FX) fees, per the release.

Projects in development include tokenized U.S.-listed stocks, the release said.

Assia said during the earnings call that “the combination of AI-driven investing and the continued rise of digital assets will reshape wealth creation for the next generation.”

“The future of investing will be defined by AI-powered intelligence that can process data at unprecedented speed, uncover insights hidden in plain sight, and personalize the investing journey for every user,” Assia said.

Assia later added: “Alongside this transformation, the global financial landscape is embracing digital assets as a core pillar of diversified portfolios, from bitcoin and crypto assets to tokenized real-world assets.”

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