Fans in the Feed: Mining the Untapped Gold of Fan-Created Sports Content

Today every sports fan has a camera in their pocket. Every goal, reaction and celebration can be clipped, shared, and spread within seconds. In many ways, these moments feel more authentic than the broadcast itself. But here is the problem: most of that content never makes it into the official feed. It lives on social, disconnected from the live coverage, even though it is what fans are already watching, sharing and talking about.