The Business & Technology Network
Helping Business Interpret and Use Technology
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Let’s be clear: DO NOT USE AI TO WRITE YOUR BOOK. A social post? Sure. An outline for a blog post? Why not.  AI’s ability to generate content has sparked anger and fear among creators. It’s also led to a swath of quickly, poorly crafted books posing as real creative works.  Critics argue that AI-generated writing undermines the deeply human tradition of storytelling and destroys...
Entrepreneur: Lindsay Dollinger Business: Passports, Profits, and Pixie Dust Tilt: Empowering women to level up and streamline their travel businesses  Primary Channels: Instagram (9.8K), TikTok (3K) Other Channels: Facebook (4.1K), YouTube (148), podcast, newsletter, blog Time to First Dollar: 1 week Revenue Streams: The Travel Agent Marketing Studio, masterminds, retreats,...
Relying on a single product or service can be risky in any industry. For content entrepreneurs, that strategy is even more dangerous. Because you’re focused on a content tilt or niche, you may not grow an audience big enough to keep operations going with one product or service. You need a stable audience that regularly purchases from your brand to create a sustainable content business.  ...
Yay! You’ve gotten traction with your creator business. Some people consume your content and engage with you online. But the audience is small, and you need “meantime” money to sustain your life and stay in the content business. What’s an entrepreneur to do? Austin Church, founder of Freelance Cake and Tilt Publishing author of Free Money: Nine Counterintuitive Moves for Life-Changing...
Podcasts can be a challenging product for a content entrepreneur. Yes, you can track download numbers to see if your content resonates, but you have no direct way to reach the audience as you would with an e-newsletter. Heck, even though social media platforms have numerous challenges, you can usually message your followers and connections. However, podcasts have power in your content...
Entrepreneur: Cheryl Tan Business: Cheryl Tan Media Tilt: Video content for long-term plays  Primary Channels: YouTube, newsletter Other Channels: LinkedIn, Instagram Time to First Dollar: Day one Revenue Streams: Self-paced online courses, workshops, boot camps, one-on-one consulting Favorite Actionable Advice: Wait to quit: Cheryl started freelancing while she kept her...
The No. 1 challenge for creators who have a blog is revenue. You can sell subscriptions and ads or sponsorships, but another tried-and-true opportunity also exists: Publish a book.  Publishing isn’t just for traditional authors. It’s a valuable strategy for content entrepreneurs who want to add a revenue stream and increase credibility. Sahara Rose De Vore, founder of The Travel Coach...
Entrepreneur: Adam Schaeuble Biz: Podcasting Business School Tilt: Teaching how to use podcasting to build an online business and get more clients Primary Channel: Podcast (16K to 20K downloads per month)   Other Channels: Blog, newsletter (3K), Instagram (3K),  Time to First Dollar: 1 month; 3 years to make over $100 Rev Streams: Coaching, consulting, courses Our Favorite...
Almost every content entrepreneur faces self-doubt at some point. It’s a fact of life. Research estimates that 70% of the population experiences impostor syndrome at some point in their lives. It happened to Justin Moore when he was writing his book. “The biggest unexpected challenge was, honestly, the emotional roller coaster. I’d hit these periods where I was pumped about the book,...
Entrepreneur: Dominee Calderon Biz: Self-Love Rainbow Tilt: Gentle, accessible peer-to-peer self-care and mental health support Primary Channels: Facebook (325k), Instagram (282k), Patreon (5k), Newsletter (39k), Pinterest (123.6k) Time to First Dollar: 1 year Revenue Streams: Patreon, planners (print books), workbooks, and other content downloads Our Favorite Actionable Advice...