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This week my wife and I started naming a few things we simply don’t want to do anymore. Not dramatic life changes. Just recurring commitments, routines, and obligations that no longer bring much energy or meaning.
What surprised us was not the list.
It was how long it took us to say it out loud.
These were not new feelings. We’ve been carrying them around for years. We just kept going....
My wife and I had a wonderful lunch with my parents. Before we left this incredible little Asian restaurant in Sandusky, Ohio, I asked my dad what I should write about this week for the newsletter. He said, “you should write about what a great time you had at lunch with your parents.” I said, “that is a really good idea Dad.”
If you read last week’s newsletter, you know that my father has...
As we wrap up Thanksgiving here in the United States, I’ve been thinking a lot about gratitude.
This year, I’m especially thankful for the chance to return from two incredible trips. First to Boston for MarketingProfs B2B Forum. Then straight to Las Vegas (for a Browns win!). The highlight was giving a keynote on the main stage for the first time at B2B Forum, even after speaking at the...
Over the past few months, I have been rereading a lot of older content from my former newsletter as I make the transition into what is now Joe Pulizzi’s Tilt newsletter. It has been an odd experience mixed with nostalgia with a bit of “what the heck was I thinking in that piece?” One of the articles I spent time with again was something I wrote six years ago about Apple’s Think Different...
It feels like the lights are dimming on discovery.
If you’ve been creating content for any length of time, you’ve probably noticed it. Search traffic is softening. Social reach is down. Recommendation engines are narrowing. And quietly, AI systems are learning from everything we’ve already made, using it to train their own engines. Those same systems are now creating synthetic versions of the...
Every December, I hear the same line from entrepreneurs and marketers: “I cannot wait for the new year. That is when I really get serious.”
You know who never says that? People who actually get serious.
Winners do not wait for a calendar to change. They build momentum before the year starts. They enter January already moving, already aligned, already clear. If you have to “start fresh” on...
Last week I wrote about a window. A short window, maybe three years or less, before AI changes everything about how we create, distribute, and build audiences.
This week, I want to look past that window. What happens after it closes? What kind of world do we enter when machines can produce almost anything on demand?
Some call it the Age of Abundance.
Where “Abundance” Comes From...
I’m still reeling from my experience at the AI Marketing Event, MAICON, last week. I’ve been trying to make sense of it in a way that’s actually helpful to you. I left the event both inspired and uneasy. Inspired because I’ve never seen so many smart, creative people leaning into change (at least since the early days of Content Marketing World). Uneasy because the undercurrent of fear was...
At this year’s MAICON conference in Cleveland, I heard Geoff Woods, author of The AI-Driven Leader, share a framework that completely changed how I think about using AI.
It’s called CRIT: Context, Role, Interview, Task.
And it’s the difference between treating AI like a content machine and using it like a strategic thought partner.
The Problem
Most creators skip straight to the...
Audiences sit in the heart and wallet of any successful content business.
They let you know that your content has worth, that your tilt resonates with them. They provide monetary value, too, as customers, prospects, referrals, and a collective that sponsors and advertisers will pay to reach.
So, your audience strategy is the key to everything. Let’s look at 10 ideas from the content...