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As the year counts down, The Tilt counts down, too, with the top 10 Full Tilt articles of 2024 based on your reading consumption. Some we expected, and others surprised us. But they all reflect your commitment to building a thriving content business with multiple revenue streams.
10. How To Navigate a Second Career as a Content Entrepreneur [Feb. 26]
Carl Landau and Bernie Borges host...
When did you last check your analytics?
Many content entrepreneurs spend their time creating content, marketing, and operating the business and push studying the analytics to the bottom of the to-do list. After all, your audience isn’t clamoring to know the numbers, and sponsors and advertisers typically don’t care beyond the audience numbers.
But your metrics connect to all those important...
Entrepreneur: Anne Helen Petersen
Tilt: Impact of culture around you
Scene: Culture Study newsletter (105K), The Culture Study podcast, books Can’t Even: How Millennials Became the Burnout Generation, Out of Office: Unlocking the Power and Potential of Hybrid Work with co-author Charlie Warzel, Too Fat, Too Slutty, Too Loud, and Scandals of Classic Hollywood
Snack Bites:
Anne spent...
The biggest surprises in the recently released Comprehensive Study of Business Book ROI study?
Josh Bernoff, author of Build a Better Business Book, who helped survey nonfiction authors and wrote the report, offers five:
64% of books were profitable. “I would have expected that to be higher, but some people aren’t putting in the effort to promote their books enough to generate revenue,” he...
Entrepreneur: Justin Moore
Biz: Creator Wizard
Tilt: Creator sponsorship education and coaching
Primary Channel: Newsletter (34K)
Other Channels: YouTube (48.3K), Instagram (11.6K), LinkedIn (7.1K), TikTok (12.9K), X (2.1 K), Sponsor Magnet book in January 2025
Time to First Dollar: 12 months
Rev Streams: Courses, sponsorships, coaching programs
Our Favorite Actionable...
I have a question for all content entrepreneurs who structured your business as an LLC in the United States:
Have you filed your BOI with the US Treasury? It’s due by Jan. 1, 2025, for all LLC businesses incorporated before Jan. 1, 2024. (Started since Jan. 1? Your BOI was due in the first 90 days after LLC approval.)
TL;DR: Visit the BOI page of the US Treasury Financial Crimes Enforcement...
Entrepreneur: Amy Landino
Biz: Amy Landino
Tilt: Helping people have productive lifestyles
Scene: YouTube (457K). Instagram (77.9K) newsletter (20+K); Vlog Like a Boss, Good Morning to Life books; 365 Days of Good Morning Good Life planner; speaking; Facebook (36K)
Snack Bites:
Four years after quitting college, Amy found a great home on YouTube for her productivity lifestyle...
What makes content successful?
If the answer were easily identifiable (and singular), every creator would do it. Unfortunately, it’s not. So, you have to rely on what your data tells you and get some help from third-party insights.
The latter brings me to Orbit Media’s Annual Blogger Survey, released this fall. In its 11th year, the report tallies the insight of over 1K bloggers. While all...
Before the calendar rolls over to Jan. 1, take some time to get down what you want your content business to accomplish in the New Year.
No, I’m not talking resolutions; I’m talking goals. Resolutions are limiting. They confine you to do or not do something. Instead, set goals. Goals are expansive. They are all about what you want to achieve.
So, block out a few sessions to work on your...
Entrepreneur: Anne McGinty
Biz: How I Built My Small Business podcast
Tilt: Simplifying business know-how and personal finance lessons through storytelling
Primary Channel: Podcast
Other Channels: LinkedIn (1K), Instagram (200), website, newsletter (500), YouTube
Time to First Dollar: Not yet
Rev Streams: Sponsorships
Our Favorite Actionable Advice
Know what you want:...