The Business & Technology Network
Helping Business Interpret and Use Technology
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Feed Items

The digital ad world has changed fast, and smart marketers now rely on private ad exchanges to get better control, clearer data, and higher-quality ad placements. Open exchanges used to run the show, but private marketplaces have become the go-to choice for brands that want premium spots—and for publishers who want to earn more from […]
We are now in a highly saturated, busy digital world. The average person today is not spending their time hanging out in one place, rather they’re zipping in and out of different apps, websites and platforms like they’ve had three cups of coffee. So if you want your ads to actually reach them, you can’t […]
The online business landscape continues to evolve at a rapid pace, and by 2026 the opportunities for small, low-capital ventures will be greater than ever. With digital tools becoming cheaper, AI solutions becoming more accessible, and global demand for online services rising steadily, entrepreneurs with modest budgets can launch sustainable online businesses from anywhere in […]
The dream of becoming a published author is more real than ever. You no longer need fancy agents or to beg big publishers to notice you—Amazon’s self-publishing platform has kicked down the gate so anyone with a wild imagination or a story burning inside them can see their name on a book cover. Seriously, you […]
In the fiercely competitive world of online retail, having a gorgeous store is cool—but totally useless if nobody can find it. Think of SEO like putting a giant neon sign over your shop so people don’t walk right past it. For many online stores, this “neon sign” brings in over 40% of their money! The […]
In the digital world, getting tons of visitors is cool—but it won’t pay for a single snack unless those visitors actually do something. If people come to your site, look around, and bounce faster than you leaving a boring class, your website is basically just a flashy billboard nobody notices. That’s why website conversion analysis […]
In the fast-paced world of social media, numbers rule the game. Creators and brands need smart tools to see what’s working, spy (legally!) on competitors, and level up their strategies. That’s where SocialBlade comes in—your behind-the-scenes analytics sidekick. It helps you grow smarter, not harder, so you can turn those likes and follows into something […]
The home improvement world is a gold mine in affiliate marketing—people spend huge amounts fixing up their homes every year. And right in the middle of it all is The Home Depot, the giant everyone trusts for tools, paint, and every “I-can-totally-fix-this” project. Their affiliate program basically lets creators like you earn money just by […]
The landscape of search engine optimization has undergone a seismic shift since Google launched AI Overviews in 2024. Think of it like Google suddenly becoming that know-it-all friend who jumps in with the answer before you’ve even finished your question. If you’re a blogger or content creator, this isn’t just a tiny update—it’s a massive […]
In the ever-evolving landscape of digital advertising, push notifications have emerged as one of the most effective and profitable ad formats for publishers, advertisers, and affiliate marketers alike. Unlike traditional banner ads that suffer from banner blindness or intrusive pop-ups that frustrate users, push notification ad networks offer a unique opportunity to reach audiences directly […]