Fourthwall vs Printify: Which Print-on-Demand Platform Is Better?

Fourthwall and Printify are two of the biggest names in print-on-demand (POD), but which one is the better fit for you?

I’ve spent hours testing both print on demand platforms to give you a clear comparison so you can make the right choice.

After all my testing, Printify is the better option if you want full control over pricing, products, and fulfillment.

But if you’re a creator looking for an all-in-one branded merch store with zero hassle, Fourthwall is the way to go.

Fourthwall vs Printify: Quick Verdict

Printify – Best for scaling an ecommerce business with 500+ products, multiple print providers, and better profit margins.

Fourthwall – Best for content creators who want an instant merch store with memberships, tipping, and no upfront costs.

In this comparison, I’ll break down pricing, product selection, branding, shipping, and more so you can decide which one is right for you.

Fourthwall is best for:Printify is best for:YouTubers, Twitch streamers, and influencers who want a branded merch store.Entrepreneurs who want to build a full POD business on Shopify, Etsy, or WooCommerce.Creators who want tipping, memberships, and digital products all in one place.Sellers who want bulk order discounts and control over fulfillment.Beginners who need a simple, automated setup with no upfront costs.Business owners looking for higher profit margins and product variety.

Let’s break it all down.

Go to the top What is Printify?

Printify is a print-on-demand network that connects you with 100+ print providers worldwide. Unlike Fourthwall, it doesn’t give you a storefront—you need to connect it to Shopify, Etsy, WooCommerce, or another eCommerce platform.

Key Features: 500+ customizable products (shirts, mugs, phone cases, and more). Choose your own print provider based on quality, location, and price. No profit-sharing—you only pay for product and fulfillment. Works with Shopify, Etsy, WooCommerce, and eBay. Bulk discounts available with Printify Premium ($29/month).

Printify is built for scalability. If you’re serious about running a full print-on-demand business, this platform gives you way more control than Fourthwall.

You can set your own prices, test different print providers, and sell across multiple platforms. This makes it an ideal choice for entrepreneurs who want to maximize profit margins.

One downside? You need an external store. Printify doesn’t provide a storefront, so you’ll have to integrate it with Shopify, Etsy, or another platform.

This means extra costs for website hosting, domains, and ecommerce tools. But in return, you get full ownership of your business without paying a percentage of your profits.

Who Should Use Printify?

✅ Ecommerce sellers who want total control over products and pricing.
✅ People selling on Shopify, Etsy, or WooCommerce.
✅ Businesses looking for bulk order discounts and scalability.

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Go to the top What is Fourthwall?

Fourthwall is an all-in-one storefront designed for content creators who want to sell merch, accept tips, and even offer memberships.

Key Features: Branded storefront (free custom domain included). Merch, digital products, and memberships all in one place. Automated fulfillment—you don’t deal with print providers. No upfront costs—Fourthwall only takes a 10% cut of profits. Built-in integrations with YouTube, Twitch, and Discord.

What makes Fourthwall unique is its creator-first approach. Instead of just focusing on print-on-demand, it gives you multiple ways to monetize your audience. You can sell exclusive content, accept donations, and even offer memberships—all from the same platform.

This is huge for influencers who don’t want to rely solely on merch sales.

Another advantage? No technical skills needed. Fourthwall sets everything up for you, including your custom domain, checkout process, and fulfillment.

You don’t have to worry about choosing print providers, managing inventory, or handling customer support—it’s all done for you.

Who Should Use Fourthwall?

✅ YouTubers, Twitch streamers, and influencers who want a simple merch store.
✅ Creators who want memberships, tipping, and merch in one place.
✅ Anyone who wants a hands-off experience—just design and sell.

MORE:

Fourthwall vs Printful Fourthwall vs Printify Go to the top Pricing: Fourthwall vs Printify

Both platforms operate differently when it comes to pricing. Here’s how they compare:

FeatureFourthwallPrintifySubscriptionFree (takes 10% of profits)Free or $29/month (Printify Premium)Profit ModelFourthwall takes a cut of profitsYou set your own profit marginsProduct Base PriceFixed (set by Fourthwall)Varies (choose your provider)Transaction FeesStandard payment processing feesNo extra fees beyond product costBulk DiscountsNo bulk discounts availableUp to 20% off with Printify Premium

Pricing is where Fourthwall makes things simple, but Printify offers better margins. Since Fourthwall takes a 10% cut of your profits, you don’t have to worry about upfront fees.

This makes it a great choice for beginners who don’t want to invest money upfront.

Printify, on the other hand, gives you full control over pricing. You set your own markup, and there’s no revenue share.

If you sell a t-shirt for $25 and the base cost is $10, you keep the full $15 profit. If you upgrade to Printify Premium ($29/month), you can get bulk discounts of up to 20%, making it ideal for high-volume sellers.

Which One is Cheaper? Fourthwall is better for beginners because there’s no upfront cost. But you’ll pay a 10% cut on profits. Printify is better for scaling—you keep 100% of profits, and Printify Premium saves you up to 20% per order. Go to the top Print on Demand Fulfillment & Product Quality

A major difference between Fourthwall and Printify is how they handle fulfillment.

Fourthwall Fulfillment Fewer product choices compared to Printify. No deep branding options (like custom packaging or inserts). Good quality but limited scalability for serious sellers. Everything is automated—you don’t choose your print provider. Printify Fulfillment Way more product options (500+ items, including t-shirts, mugs, hoodies, phone cases, posters, etc.). Custom branding options (labels, packaging, and even inside-the-shirt branding). You choose your own print provider, so you control quality, pricing, and shipping speed. More fulfillment centers worldwide, reducing shipping times. Which One Wins?

If you just want a quick and easy merch store, Fourthwall is great. But if you care about branding, quality control, and product variety, Printify is the better option.

Go to the top Profit Margins

Your profit margins depend on how much each platform charges for base products and fulfillment. Here’s how they compare:

Fourthwall Pricing: Higher Costs, No Upfront Fees No monthly subscription fee. Higher base product costs, which means lower profit margins. Limited discounts on bulk orders. Extra costs for branding and customization.

For example, a basic hoodie on Fourthwall costs around $25, while Printify offers a similar Gildan 18500 hoodie for $22.25. It’s a small difference, but when scaling, every dollar matters.

Printify Pricing: More Discounts & Lower Costs

Printify offers two pricing plans:

Free Plan (no monthly fee) Pay only for the base product cost and shipping. Basic branding options included. Printify Premium ($29/month) Up to 20% off base product prices. Bulk order discounts. Multiple store connections.

With Printify Premium, you can save a lot on costs, which boosts your profit margins over time.

Which One Wins?

For casual sellers, Fourthwall is fine. But for scaling a business and maximizing profits, Printify wins.

Go to the top Branding & Customization

Branding is crucial if you want to stand out and build a real business.

Fourthwall Branding Basic storefront customization (logo, colors, layout) No custom packaging or inserts Limited control over product branding Printify Branding Full branding control (custom tags, labels, and packaging) Embroidery, sleeve prints, and inside labels available Supports multiple print locations (front, back, sleeve) Which One Wins?

If you want a real brand with custom packaging and labels, Printify is the only choice.

Go to the top Shipping Costs & Speed

Shipping speed and cost directly impact customer satisfaction and profit margins, so choosing the right platform matters. Both Fourthwall and Printify handle fulfillment differently, which affects how quickly orders are processed and delivered.

FeatureFourthwallPrintifyFulfillmentAutomatedChoose providerShipping Time3-10 days5-7 days (varies)International ShippingLimitedGlobal reach Fourthwall Shipping: Simple But Limited

Fourthwall handles all fulfillment automatically, which means you don’t have to pick print providers or manage shipping logistics. This is great if you want a hands-off experience, but it also means less control over delivery times, shipping rates, and customer experience.

Shipping times on Fourthwall generally range from 3-10 business days, depending on the product and destination.

However, since Fourthwall doesn’t disclose who their print providers are, there’s no way to switch to a faster or more cost-effective fulfillment partner.

If delays happen, you’re stuck waiting for their team to handle it.

Another major downside is international shipping. While Fourthwall does ship globally, the product selection for international orders is more limited, and shipping costs can be high.

If you have a global audience, this could hurt sales since customers outside the U.S. may face longer wait times and higher shipping fees.

Printify Shipping: More Control & Faster Global Fulfillment

Printify works with 100+ print providers worldwide, which means you can choose suppliers based on location, shipping speed, and cost.

This is a huge advantage over Fourthwall because you aren’t locked into one fulfillment network. If a provider is too slow or expensive, you can switch to another one instantly.

On average, Printify orders are delivered in 5-7 business days, though this varies depending on which print provider you select.

If speed is a priority, you can choose a provider closer to your customer’s location to reduce shipping times.

For example, if your customer is in the U.K., you can select a European print provider instead of shipping from the U.S., cutting down on costs and wait times.

Printify also excels at international shipping. Since they have print providers in North America, Europe, Asia, and Australia, customers worldwide can receive their orders faster and with lower shipping fees.

This makes Printify a better option for sellers with a global audience who don’t want to lose customers due to slow shipping.

Which One Wins?

If you want a hassle-free setup and don’t care about shipping control, Fourthwall is fine. But if you want faster, cheaper shipping with global reach, Printify is the clear winner.

The ability to choose providers based on location alone makes it a better choice for serious sellers who want to scale and optimize profit margins.

Go to the top Final Verdict: Fourthwall or Printify? FeatureFourthwallPrintifyBest ForCreators (YouTubers, Twitch)eCommerce sellers (Shopify, Etsy)Pricing10% cut of profitsFree or $29/month for discountsCustomizationLimitedFull control over productsShippingHands-offChoose your own providersScalabilityGreat for creatorsBest for business growth Go with Fourthwall if:

✅ You want a done-for-you merch store with branding.
✅ You’re a creator who wants tipping, memberships, and digital products.
✅ You want zero headaches—just upload designs and sell.

Go with Printify if:

✅ You want full control over pricing, branding, and products.
✅ You’re selling on Shopify, Etsy, WooCommerce.
✅ You need bulk discounts and multiple print providers.

Go to the top Which One Should You Choose?

At the end of the day, the right platform depends on your goals.

If you’re a creator looking for a simple, all-in-one store, Fourthwall is perfect.

But if you’re serious about building a scalable POD business, Printify gives you more freedom, control, and profit potential.

Want to scale your print-on-demand business?

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