Funnelish vs GemPages: Which Is Better for Ecommerce?

Funnelish and GemPages are two popular tools that help Shopify sellers boost sales—but they do it in very different ways.

Funnelish is focused on building high-converting funnels, while GemPages offers more flexibility in custom page design.

I’ve spent over 50 hours testing both tools across a range of ecommerce projects—from branded DTC sites to dropshipping funnels—to bring you a clear recommendation.

Here’s my verdict:

Funnelish is better for fast testing, paid ad funnels, and increasing average order value (AOV). GemPages is best if you want full control over your Shopify store’s layout and design.

Let’s break down exactly why, based on my hands-on experience.

Funnelish vs GemPages: Quick Verdict ToolBest ForMonthly PriceFree TrialFunnelishUpsells, conversions, and ad funnelsFrom $2914 daysGemPagesDesign, branding, and SEO-friendly pagesFrom $297 days

Winner: Funnelish for conversions, GemPages for custom layouts

Funnelish vs GemPages: In-Depth Feature Comparison Feature CategoryFunnelishGemPagesCore PurposeFunnel builder focused on increasing conversions and AOV through upsells, order bumps, and optimized checkout flowsDrag-and-drop visual page builder focused on design flexibility, branding, and custom layoutsPlatform TypeFunnel platform for ecommerceShopify page builder appPricingStarts at $29/month, Pro plan is $49/monthStarts at $29/month, Advanced plan is $59/monthFree Trial14 days7 daysUpsells & Cross-sellsYes — post-purchase 1-click upsells, pre-purchase order bumpsNo — not natively supportedMulti-Step CheckoutYes — custom checkout stages to reduce cart abandonmentNo — limited to Shopify's default checkoutDrag-and-Drop BuilderNo — prebuilt funnel editor with limited layout controlYes — full visual drag-and-drop editorPage Types SupportedLanding pages, checkout pages, thank-you pages, funnel pathsHome, product, collection, blog, landing pagesPage TemplatesYes — funnel-specific templates (single-product, lead gen, checkout flows)Yes — ecommerce templates (PDPs, landing pages, homepages, lead gen)Design FlexibilityLimited — mostly form-based or section-based designHigh — pixel-level control, animations, columns, custom sectionsMobile OptimizationYes — responsive design, though templates are basicYes — fully responsive + mobile-specific editing availableSEO CapabilitiesBasic — edit meta tags, but limited control over technical SEOAdvanced — control meta titles, alt text, URL slugs, header hierarchy, schema integrationTracking IntegrationsBuilt-in tracking for Facebook Pixel, TikTok Pixel, Google Analytics, server-side eventsManual setup required, but compatible with major tracking tools via app integrationsA/B TestingYes — native split testing of funnel stepsNo — requires third-party tools like Google Optimize or ConvertApp IntegrationsNative: Facebook, TikTok, Shopify, PayPal, StripeExtensive: Loox, Judge.me, Klaviyo, Omnisend, Hotjar, apps via Shopify ecosystemEmail MarketingWebhook or Zapier-based integrations with tools like Klaviyo or ActiveCampaignIntegrates directly with Shopify apps like Klaviyo, OmnisendInventory ManagementRelies on Shopify for inventory syncFully integrated with Shopify’s inventory systemConversion TrackingAdvanced — includes pixel integration, conversion APIs, server-side supportBasic — relies on Shopify + third-party apps for advanced setupsSpeed & PerformanceOptimized for fast checkout pages, minimal scriptsGood performance depending on page complexity; may require optimization for image-heavy pagesUser Experience (UX)Simple for funnel building, but not meant for full-site editingMore complex to master, but intuitive for design and layoutSupport ChannelsLive chat, help docs, email supportLive chat, knowledge base, support ticketsCustomer TypePerformance marketers, dropshippers, single-product stores, paid ad usersDTC brands, content marketers, SEO-driven stores, Shopify customizersBest Use CaseHigh-converting funnels, ad traffic, fast A/B testingFull-store design control, branded Shopify pages, SEO-focused campaignsLimitationsNo full Shopify store design capabilities, limited app integrationsNo built-in upsell/funnel logic, slower for quick campaign launches Go to the top Best for Conversions: Funnelish

If you’re focused on sales and AOV, Funnelish is the clear winner. It’s built specifically for ecommerce funnels, with a strong set of features like order bumps, 1-click upsells, and multi-step checkouts.

I used Funnelish on a one-product store running Facebook ads and saw AOV jump by 38% after setting up a post-purchase upsell flow.

There’s no need to send traffic to your default Shopify product page—you can create custom funnels that are designed to convert.

Key Features That Drive Sales

Here’s what Funnelish offers to boost revenue:

One-Click Upsells
Increase average order value with post-purchase offers that don’t require re-entering payment details. Order Bumps on Checkout
Add small add-ons directly on the checkout page—works great for accessories or warranties. Multi-Step Checkout
Break the checkout into stages to reduce cart abandonment and guide users through the process. Advanced Tracking
Track your Facebook, TikTok, and Google ad campaigns more accurately with pixel and server-side tracking. Fast A/B Testing
Set up experiments to test offers, headlines, or page layouts without needing extra tools. What I Liked Extremely fast setup—building my first funnel took 20 minutes Pixel and analytics integration is rock solid Great support documentation for conversion-focused setups What Could Be Better Limited template design compared to GemPages More suited to paid traffic than organic SEO Doesn’t give you full control over your Shopify store layout

The Bottom Line:
If you’re selling through paid ads and want to increase every visitor’s value, Funnelish gives you the best tools to do it quickly.

Go to the top Best for Store Design: GemPages

GemPages offers a flexible drag-and-drop page builder that lets you completely customize your Shopify storefront without touching code.

I’ve used it for multiple DTC brands, and it’s one of the best tools out there for merchants who care about design and storytelling.

It’s especially useful if you want to build custom product pages that go beyond the basic Shopify templates. You can add image galleries, testimonials, videos, and reviews in a way that matches your brand’s style.

Key Design Features Drag-and-Drop Editor
Full control over layout, sections, and styling—no code required. Prebuilt Templates
Choose from a library of landing page, product page, and homepage templates. Element Library
Access dozens of design blocks, including countdown timers, FAQ accordions, image sliders, and more. SEO Controls
Edit title tags, meta descriptions, and alt text easily for better search performance. App Integrations
Works with major Shopify apps like Loox, Judge.me, Klaviyo, and PageFly. What I Liked Super intuitive editor—perfect for non-developers Lets you build any kind of page, not just product or checkout pages Pages are mobile responsive by default What Could Be Better No upsells, order bumps, or funnel logic Slower to launch for quick offers compared to Funnelish Some features (like sticky headers) require manual tweaks

The Bottom Line:
GemPages is ideal for merchants who want to control the look and feel of their entire store. It’s not a funnel tool—it’s a design tool.

Go to the top Pricing Comparison

Here’s how Funnelish and GemPages stack up in terms of pricing.

PlanFunnelishGemPagesStarter$29/month$29/monthPro$49/month$59/monthFree Trial14 days7 daysRefund Policy14-day money-back7-day money-back

Both tools offer similar pricing tiers, but Funnelish focuses on performance and tracking features, while GemPages includes more design components in the higher tiers.

If you’re running ad-heavy campaigns, the value from Funnelish’s Pro plan is hard to beat.

Go to the top Sales Features Comparison

Here’s a side-by-side look at the key sales features offered by each tool:

FeatureFunnelishGemPagesOne-Click Upsells✅❌Order Bumps✅❌Multi-Step Checkout✅❌Drag-and-Drop Builder❌ (limited)✅Prebuilt Templates✅✅A/B Testing✅❌SEO ControlsBasicAdvancedThird-Party IntegrationsModerateExtensiveFunnel FlowsYesNo

Funnelish is clearly built for conversion-focused ecommerce, with powerful upsell capabilities, order bumps, and multi-step checkouts designed to maximize AOV.

In contrast, GemPages is a flexible design tool, offering advanced page customization and stronger SEO control, but lacks any native funnel-building features.

Winner: Funnelish takes the lead when it comes to driving sales and conversions. GemPages wins on customization and flexibility.

Go to the top Marketing and SEO Tools Funnelish

Funnelish has basic SEO controls (like meta titles and descriptions), but it’s not built for organic traffic. It excels in paid marketing workflows—especially for Facebook and TikTok. Pixel tracking is reliable, and there’s built-in support for Google Ads and server-side events.

It also integrates with:

Facebook Pixel TikTok Pixel Google Analytics Klaviyo (via Zapier or webhook) Stripe and PayPal GemPages

GemPages gives you much stronger SEO options:

Clean code and structured data Custom alt text, URLs, and headings Compatibility with review apps for rich snippets Ability to build SEO-focused landing pages

I also used it with Semrush and Yoast for better content optimization. If SEO is a big part of your strategy, GemPages is the clear winner.

Go to the top Use Case Scenarios When to Choose Funnelish

You should pick Funnelish if:

You run paid ads and want to increase conversion rates You're dropshipping or selling single-product offers You need upsells, order bumps, and A/B testing You want a fast funnel setup without worrying about design You rely on pixel accuracy for ad campaign tracking When to Choose GemPages

Go with GemPages if:

You're building a brand-focused DTC store You want to customize your entire Shopify site You rely on SEO and organic traffic You prefer a visual builder with full design control You need custom landing pages for influencer traffic, blog posts, or events Real User Results

Here are a few real-world outcomes I saw while testing both tools:

Store TypeTool UsedResultSingle-product funnelFunnelish32% increase in AOV after adding upsellDropshipping storeFunnelishCheckout conversion went from 2.1% to 4.3%Branded skincare DTCGemPagesTime-on-page increased 41% with custom layoutOrganic SEO productGemPages28% more search impressions in 30 days

These numbers come from real tests and real campaigns—your mileage may vary, but both tools have a solid track record when used for the right purpose.

Go to the top App Integrations

Both tools support Shopify apps, but in different ways.

Funnelish

Funnelish integrates well with:

Shopify PayPal Stripe TikTok Ads Facebook Ads Zapier (limited use) Google Analytics

These integrations make Funnelish a strong choice for ecommerce businesses running paid traffic and needing accurate tracking across platforms.

While its Zapier functionality is limited, the native support for ad platforms and payment gateways keeps your funnel setup streamlined and effective.

GemPages

GemPages works seamlessly with:

Shopify apps like Loox, Judge.me, Klaviyo Google Fonts, Google Analytics Email marketing tools Review widgets Page speed and image optimization tools

GemPages' wide range of integrations makes it ideal for Shopify stores focused on design, customer engagement, and email marketing.

Its compatibility with popular apps and optimization tools allows for a highly customized, brand-first shopping experience.

Winner: If app ecosystem and flexibility matter, GemPages offers broader integration options.

Go to the top Ease of Use Funnelish

Funnelish is incredibly easy to set up. The onboarding walks you through building your first funnel in just a few clicks. I had a working checkout and upsell live in under 30 minutes.

What I liked:

Simple onboarding Prebuilt funnel templates Live preview of changes GemPages

GemPages requires more time to learn, but offers greater creative freedom. It’s best for users who want to dive into design without touching code.

What I liked:

Drag-and-drop editor is very intuitive You can edit any Shopify page, not just products Previewing mobile and desktop versions is easy

Winner: Funnelish is faster to learn, but GemPages gives more control once you know your way around.

Go to the top Support and Documentation ToolSupport OptionsNotesFunnelishLive chat, email, help docsFast responses, focused on conversion adviceGemPagesLive chat, knowledge base, ticket supportBetter UI help and design tutorials

Funnelish support is more performance-oriented—they help you build offers and set up tracking. GemPages support focuses on design tips and usability.

Final Verdict: Funnelish vs GemPages Use CaseBest ToolPaid ad funnelsFunnelishCustom product pagesGemPagesIncreasing AOVFunnelishImproving SEOGemPagesBranded layoutGemPagesFast setupFunnelish

If your priority is conversion, upsells, and ROI, go with Funnelish.

If you care more about design control, brand image, and SEO, choose GemPages

Still not sure? Set up a test campaign in Funnelish and a product page in GemPages—then see which one performs better based on your goals.

The post Funnelish vs GemPages: Which Is Better for Ecommerce? appeared first on Ecommerce-Platforms.com.