GRAI research suggests gambling offers lead people to bet more

A new report, commissioned by the Gambling Regulatory Authority of Ireland (GRAI), suggests that gambling offers entice people to bet more, with those at risk of problem gambling being especially susceptible.

The new research comes from the Economic and Social Research Institute (ESRI) with it finding that “vulnerable people such as those at higher risk of becoming problem gamblers, were most at risk of gambling more, and losing more, as a result of being offered inducements.”

A controlled experiment involved 622 men under the age of 40 and all were given money to place up to six realistic bets on the Euro 2024 soccer tournament.

Half of the people involved were randomly selected and shown offers of free bets and moneyback guarantees on some bets. This led to these participants spending over 10% more than those who were not given inducements.

Gambling offers lure people to bet more, particularly people at risk of problem gambling, according to our latest report published today