How Can AI Identify Emotions That Make Up the "Holiday Spirit" in CTV Content? A Q&A With Wurl's Ron Gutman

A Q&A with Ron Gutman, CEO of Wurl, about their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik's Wheel of Emotions. This technology has identified the emotions that make up the "Holiday Spirit" and found that the key emotions are "trust and joy."