Huawei is bringing its tech to Europe’s doorstep
Huawei’s European Enterprise Roadshow 2025 is currently touring 17 countries, showcasing the company’s newest ICT technologies. This year’s roadshow emphasizes scenario-based solutions aimed at expediting digital transformation across various European industries. The mobile tech center will visit 29 cities, promoting the theme of “Accelerate Industrial Digital Intelligence.”
The roadshow aims to assist European companies and public sector institutions in their digital transition. Last year’s event attracted over 7,000 visitors. Huawei’s European Enterprise Business President, Willi Song, stated the roadshow underlines the company’s commitment to digital transformation, with a specific focus on industry-specific scenarios and strengthening the partner ecosystem.
Huawei’s Enterprise Roadshow 2025 highlights a range of ICT solutions, including:
- Future-proof data storage: Enabling companies to maximize the value of data in the AI era.
- Xinghe intelligent campus: An AI-supported infrastructure with Wi-Fi 7 technologies for modern campus environments.
- All-optical network: Providing ultra-fast, reliable connectivity for various applications.
- Research data management: Supporting research institutions in efficiently managing large data volumes.
- Education campus network: For a fully digitalized learning environment.
- Smart city platform: Helping public administrations improve civic services and network coverage.
- HIS&PACS A-A-Unified storage: For healthcare, designed for integrating hospital information and communication storage systems.
Other solutions include the multi-branch retail solution, managed Wi-Fi service for MSPs, and FTTO solution for hotels (fiber-optic network infrastructure).
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HUAWEI eKit, a sub-brand for the SMB sector, is a new addition to the Roadshow 2025, offering comprehensive solutions for transactions, operations, and marketing in over 100 countries. Huawei also provides partners with service packages, including replacement part delivery within four hours and hotline support in 18 languages.
Each roadshow stop features a walk-in exhibition with 15 stations. Huawei professionals will be available to present solutions and answer questions. The truck will also host local events, such as panel discussions, presentations, customer sharing, product training, and award events.
The Huawei Enterprise Roadshow 2025, which began in March and will continue through September, includes stops in cities throughout France, Germany, Switzerland, the Netherlands, Turkey, and Poland.