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Hyundai knows how to make a good-looking hydrogen concept car

DATE POSTED:November 1, 2024
tan colored SUV on a show floor with black backdrop, four pixel lights on the grille. Image: Hyundai

Hyundai is one of several automakers working to make hydrogen-powered electric vehicles a thing, and a good first step is making sure they’re not ugly. I think the designers hit the target with the “Art of Steel” design language used in the Initium concept SUV revealed this week at an event in Korea. It seems to borrow some of the fearlessly angular and retro-inspired looks it’s teased over the years on other vehicles like the N Vision 74 concept and the Seven (which will eventually become the Ioniq 9).

According to Hyundai's estimates, the Initium can drive more than 400 miles (650km) on a single refuel — about 30 miles further than its production Nexo fuel cell SUV. Hyundai says the Initium is a “preview” of an upcoming fuel cell EV it...

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