IBC2025: Supply Chain Efficiencies Won?t Save Sinking Legacy Media

One word dominated conversations at broadcast equipment show IBC this week - and it wasn't AI. Efficiency is on everyone's lips. With little genuine tech innovation around the legacy media business and the vendors who supply it are battling to survive by stripping cost and speeding processes. Applying artificial intelligence to pretty much everything seems to offer the only hope for broadcasters needing to balance the books before their audience is vaporized by streamers, social media and YouTube.