Inside the Stream: New Data Shows Streaming’s Dominance Over Traditional Media

This week we discuss new data from Inscape, Deloitte and HarrisX, which all illustrate how streaming is continuing to build its dominance over traditional media. To highlight a few key points:

Inscape found that among its VIZIO panel of users, 55% are streaming-only (i.e. no pay-TV), up from 49% in 2022. Deloitte reported that the average U.S. household is now spending $61 per month on 4 SVOD services, up 27% from $48 per month in 2023. And HarrisX found in its poll that just 34% of American adults prefer to watch a movie in a theater.  

Listen to the podcast to learn more (26 minutes, 25 seconds)

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