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Instacart scraps AI pricing tests that made some products more expensive

DATE POSTED:December 22, 2025

Instacart is ending its AI-powered pricing tests, which led some users to see higher prices on certain products than others. "Now, if two families are shopping for the same items, at the same time, from the same store location on Instacart, they see the same prices - period," Instacart writes in a blog post on Monday.

The change comes just weeks after a study from Groundwork Collaborative, Consumer Reports, and More Perfect Union found that Instacart offered multiple price points for the same grocery items at the same store. The report drew attention from lawmakers, including Sen. Chuck Schumer (D-NY), who said in a letter to the Federal Tr …

Read the full story at The Verge.