Midnite confirms latest sponsorship deal, with Sheffield United FC

Midnite has been named as the principal partner of English Championship soccer club, Sheffield United FC. 

The UK-based gambling operator will have its logo on the front of the Blades’ playing shirts for the men’s and women’s teams, as well as adorning the club’s training kits. 

The challenger brand will benefit from further signage and logo placement around Bramall Lane, Sheffield United’s home stadium, while fans have been advised to look out for specially created incentives. 

One of these features will see two lucky season ticket holders drawn at random to experience the game with a VIP seat upgrade for every men’s home league fixture. 

Further supporter opportunities will be scheduled throughout the upcoming season, as part of the initial one-year deal.

The official press release from the English second-tier club confirmed both parties would adhere to the Gambling Commission’s codes of practice, while the Blades’ head of commercial, Paul Fielder, commented: 

“We’re pleased to welcome Midnite as our principal partner for the 2025-26 season. They’ve shown a clear commitment to working with the club and its supporters and we’ve been impressed by their thoughtful and collaborative approach.

“We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way.”

#SUFC can confirm that Midnite will be the front-of-shirt sponsor for the Blades' 2025/26 season