November, 2024

November, 2024

AI fatigue sets in among workers and company leaders
The story was first published by Digiday sibling WorkLife Workforces may be having an issue with AI overkill. About half of business leaders report declining company-wide enthusiasm for AI integ...

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted for commercial growth in recent times, th...

Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators
Since the summer, Epic Games has invested in a marketing campaign promoting specific creator-made experiences inside Fortnite. So far, the effort has resulted in a serious traffic boost for the chosen...

Media Briefing: The top trends in the media industry in 2024
There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic cha...

Uber’s Ad playbook for 2025: scaling, innovating and staying the course
For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No ne...

Crypto Market Bears Watching at 2024’s End: YouHodler Execs
As business enters the year-end slowdown, YouHodler executives say there is still plenty to watch in the markets. Chief of Markets Ruslan Lienkha said we are observing a mild correction in major crypt...

Fintech GoCardless Teams Up with Endava to Enable Bank Payments
GoCardless has partnered with Endava, a provider of technology services, to help enterprise merchants access the benefits of bank payments. The collab will see Endava manage the integration of GoCar...

Here comes Sandisk with a rebrand
New logo up top and old one on the bottom. | Image: Sandisk SanDisk is now SANDISK. It’s also now Sandisk. The company is announcing a fresh rebranding this week with a new logo tha...

DJI escapes US drone ban — but may get banned automatically unless Trump steps in
Image: DJI The US Senate has passed the National Defense Authorization Act (NDAA), the annual defense spending bill, and it may have major consequences for the world’s largest drone...

Crypto Market Tumbles Following Fed’s Rate Cut, Over $850 Million Liquidated
The crypto market witnessed a significant downturn, erasing over $850 million due to liquidations. This event followed the Federal Reserve’s announcement of a 25 basis point reduction in its benchma...

December

S	M	T	W	T	F	S


						21

B&T Television

December