October, 2024

October, 2024

A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger
Subscribe: Apple Podcasts • Stitcher • Spotify After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers ...

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
Advertising on platforms is becoming a bit of a magic show, courtesy of AI. It’s the tantalizing promise of dazzling performance that keeps marketers captivated, ready to embrace the enigma – as l...

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Marketers continue to face a familiar conundrum: Do more with less. Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand...

Amid green shoots of recovery in ad tech investment, a note of caution is warranted
A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among dealmakers that late 2024 will deliver a flurry of such a...

Kamala Harris Promises Pro-Crypto Regulation in Outreach to Black Men
Vice President Kamala Harris published a new “Opportunity Agenda for Black Men,” aiming to bolster failing support among this demographic. Her campaign promises a crypto-friendly regulatory framew...

Venus Protocol Expands to Optimism, Bringing Advanced DeFi Capabilities to Layer 2
Venus Protocol, a leading decentralized finance (DeFi) lending platform, today announces its expansion to the Optimism Network, marking a significant milestone in its multi-chain strategy. This deploy...

MANSA Surpasses $3 Million in Transaction Volume One Month After Launch, Providing Liquidity to Payment Companies
October 14th 2024 | Dubai, London and Nairobi: MANSA, a global decentralized finance (DeFi) platform that provides liquidity to cross-border payment companies, today announced it has surpassed $3 mill...

Tether Explores Lending Opportunities With International Commodities Traders
The stablecoin Tether (USDT) is considering lending to international commodities traders, especially in developing marke...

Crypto Trends: Bitcoin’s Rise, Ethereum’s Challenge, and Global Market Influences
CoinGecko Q3 Crypto Industry Report determined that the whole market has shrunk by 1.0%. Bitcoin enjoys a 3-year high fo...

Can't do planks? Try this bodyweight core exercise instead
If you can't do planks, try the "stir the pot" stability ball plank exercise and watch your core strength and stability transform....

January

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B&T Television

January