October, 2024

October, 2024

Lego considers bringing more media in-house after appointing Publicis One to handle global media
Lego has handled its creative advertising needs in-house for a decade. Now, it’s building up its in-house media buying capabilities. Following a reorganization of its global media team and giving...

A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger
Subscribe: Apple Podcasts • Stitcher • Spotify After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers ...

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
Advertising on platforms is becoming a bit of a magic show, courtesy of AI. It’s the tantalizing promise of dazzling performance that keeps marketers captivated, ready to embrace the enigma – as l...

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Marketers continue to face a familiar conundrum: Do more with less. Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand...

Amid green shoots of recovery in ad tech investment, a note of caution is warranted
A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among dealmakers that late 2024 will deliver a flurry of such a...

Kamala Harris Promises Pro-Crypto Regulation in Outreach to Black Men
Vice President Kamala Harris published a new “Opportunity Agenda for Black Men,” aiming to bolster failing support among this demographic. Her campaign promises a crypto-friendly regulatory framew...

Venus Protocol Expands to Optimism, Bringing Advanced DeFi Capabilities to Layer 2
Venus Protocol, a leading decentralized finance (DeFi) lending platform, today announces its expansion to the Optimism Network, marking a significant milestone in its multi-chain strategy. This deploy...

MANSA Surpasses $3 Million in Transaction Volume One Month After Launch, Providing Liquidity to Payment Companies
October 14th 2024 | Dubai, London and Nairobi: MANSA, a global decentralized finance (DeFi) platform that provides liquidity to cross-border payment companies, today announced it has surpassed $3 mill...

Tether Explores Lending Opportunities With International Commodities Traders
The stablecoin Tether (USDT) is considering lending to international commodities traders, especially in developing marke...

Crypto Trends: Bitcoin’s Rise, Ethereum’s Challenge, and Global Market Influences
CoinGecko Q3 Crypto Industry Report determined that the whole market has shrunk by 1.0%. Bitcoin enjoys a 3-year high fo...

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B&T Television

January