November, 2024

November, 2024

WTF is ad tech curation?
Originally published on Nov. 15, 2024, this article has been updated to include an explainer video featuring interviews with industry executives filmed during the Digiday Programmatic Marketing Summit...

Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d previously imagined. Creativ...

Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
It has been just over six months since Campbell’s officially acquired Sovos Brands, Inc., bringing Rao’s Homemade under its brand umbrella. Originally a more regional brand, the jarred pasta sauce...

What a new TV show and its parallel mobile game say about the future of entertainment across media
In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full display earlier this week, when the creators of “DC Heroes Un...

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are creat...

Digital Chamber Urges US to Lift Crypto Ban for Federal Employees
In a letter dated November 13, the Digital Chamber of Commerce formally requested the US government to allow federal employees to own cryptocurrency. In 2022, the American government barred its emp...

OpSec CEO, Core Staff Resign En Masse After ZachXBT Investigation
Chris Williams, CEO of OpSec, a purported AI Cloud Security platform, announced that he and “the entire core team” resigned. Williams cited a recent investigation from ZachXBT, who claimed that Op...

18 US States File Suit Against SEC for “Unconstitutional Overreach”
A new lawsuit signed by 18 Republican Attorneys General accuses the SEC of unfair practices in prior crypto crackdowns. The suit names the SEC and all five of its Commissioners. However, two of th...

How to waterproof your shed — expert tips for winter protection
Protect your shed from winter damage with these essential waterproofing tips from the experts....

Pilates instructor shares full-body routine to strengthen muscles and boost posture — and it only takes 20 minutes
Pilates instructor shares a 20-minute routine to stretch and strengthen your entire body without weights. Here's how to do it....

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B&T Television

February