December, 2024

December, 2024

Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
As 2024 comes to a close, the gaming divisions of the agency holding companies are reporting that this was their biggest year yet. The secret behind much of this growth? Roblox. As gaming evolved f...

Creator agencies have embraced AI, but is the tech changing marketers’ minds?
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their...

Assessing the fallout of Google’s ad tech antitrust trial
Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More ...

Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result. After dipping its toes into e-commerce via ear...

Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots wil...

Crypto and P2P Investments May Occupy Major Share of Optimal Investment Portfolios – Report
Investment platform Robocash noted that in the coming year, crypto and P2P investments together claim to occupy a “major share” of the optimal investment portfolio. A strategy focusing on these al...

New on Netflix: 5 movies and shows to watch this week (Dec. 2-8)
Dig into all the new Netflix TV shows and movies heading to Netflix this week....

Michael Saylor advises Microsoft, ‘Bitcoin’s the best asset you can own’
Saylor said adopting bitcoin could add hundreds of dollars to Microsoft’s stock price by 2034, assuming it fully embraced bitcoin....

Japanese exchange DMM Bitcoin to shut down, transfer assets to SBI Group unit after $300 million hack
The Japanese crypto exchange announced plans to cease operations after completing the asset transfer to SBI VC Trade....

Why XRP Price is Surging Today? Is XRP ATH Imminent in December?
The post Why XRP Price is Surging Today? Is XRP ATH Imminent in December? appeared first on Coinpedia Fintech News XRP news today highlights its price surge past $2, reaching its highest levels since...

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B&T Television

March