December, 2024

December, 2024

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This year has marked yet another in which social media has been a dominant part in th...

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices there as it could impact billions of dollars in cr...

How VaynerMedia is optimizing its supply path optimization practices
Supply path optimization needs optimizing. The umbrella term for programmatic ad-buying upkeep has been around for more than a half-dozen years. In that time, SPO has increased in importance. Pro...

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The much-touted revival of ad tech mergers and acquisitions appears underway. Earlier this week, Experian confirmed it is buying curation firm Audigent, capping off a round of such consolidation moves...

As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
Libie Motchan wants more transparency from Meta. Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its busines...

AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS
One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots. At the AWS Reinvent cloud conference in sin city, Amazon debuted a suite of six foundation models called No...

Nearly $3 Billion in Bitcoin and Ethereum Options Expire Today Amid Mixed Market Sentiment
Today, approximately $3 billion worth of Bitcoin (BTC) and Ethereum (ETH) options are set to expire, creating significant anticipation in the crypto market. Expiring crypto options often leads to n...

DC Wallet Partners with Indian Government-Owned Firm to Promote Digital Rupee Adoption
DC Wallet just announced a partnership with AFC India Limited, a company owned by the Indian government, to promote the adoption of the digital rupee. This adoption initiative comes after the Reser...

93% of GameFi Projects Have Failed, Claims ChainPlay Analysis
According to a new report from ChainPlay, 93% of Web3 GameFi projects are dead. The firm analyzed 3,279 projects and determined that the average application’s value is down 95% from its all-time hig...

7 top rules to keep your outdoor firepit safe this winter
How to stay safe with an outdoor firepit this winter — follow these 7 key rules....

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B&T Television

March