December, 2024

December, 2024

Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend
Premium chocolate brand Tony’s Chocolonely harbors grand hopes. For the last 19 years, the Dutch chocolate-maker has grown gradually, utilizing bright packaging and an anti-exploitation narrativ...

Creators are left wanting more from Spotify’s push to video
A month after Spotify introduced plans to attach videos to its podcasts in 2025, creators and experts are yet to be convinced. They point to missing features, like social engagement and creator mon...

The year the memes took over reality – and marketing followed
This year, reality bent to the will of the meme. The shift has been building for years, fuelled by a potent cocktail of politics, creators and fandoms. But over the past 12 months, it finally cro...

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streaming’s TV watch time share peaks T...

Here are the numbers to know in Omnicom’s potential purchase of IPG
In what is likely to be one of the year’s biggest media stories, Omnicom Group has announced plans to acquire The Interpublic Group of Companies in a stock-for-stock transaction valued at approximat...

Cardano (ADA) May Remain Below $1 Amid Whale Selloff and Profit-Taking
Layer-1 coin Cardano (ADA) has consolidated within a price range since the start of December. However, its price has trended downward over the past week, dropping by 17% in the last seven days. T...

Magic Eden Airdrop Chaos: Farmers Miss $17 ME Token Peak Amid Tough Claim Process
The highly anticipated ME token airdrop from Magic Eden NFT marketplace made waves in the cryptocurrency community on December 10, 2024. Valued at over $700 million, the event drew tens of thousand...

Coinbase Uses Chainlink CCIP for Project Diamond, Targets Institutional Investors
Coinbase announced that it’s adopting the Chainlink standard for Project Diamond, a digital asset platform for global institutions. The Project’s flagship user will be Peregrine, a PSG Digital sub...

I've been testing this pair of modular headphones — and it could be the future of audio
The TMA-2 Studio headphones are mixing cans that show us what the future of headphones could look like....

One UI 7: Everything you need to know about Samsung’s big Galaxy phone update
The One UI 7 beta is out for Galaxy S24 phones and a full release will soon follow. So here's what to expect from the Galaxy phone software built on Android 15....

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B&T Television

March