January, 2025

January, 2025

How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and the game became a viral hit. The game launch, the result of a ...

How AI could shape content and ads in 2025
Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commer...

The definitive Digiday guide to what’s in and out for advertising in 2025
Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025. InAnti-woke corporate backlash Out DEI corporate wave InFragmenta...

Regions Bank Taps Axway to Provide Open Banking Services
Regions Bank says it has launched a partnership with data integration firm Axway. The collaboration, announced Monday (Jan. 6), will see Regions offer Axway’s Amplify Open Banking solution to its...

McAfee Debuts AI-Powered Scam Detector Tool
McAfee debuted a tool to combat the rising tide of text, email and video scams. The McAfee Scam Detector, announced Monday (Jan. 6) at the CES show in Las Vegas, uses artificial intelligence to analyz...

Apple Says Siri Data Used Only to Improve Voice Assistant
Apple reportedly said Monday (Jan. 6) that data collected by its voice assistant, Siri, is used only to improve the product and has never been used for marketing or sold to others. The company said th...

Court Docs Show Regulator’s Crypto Freeze Was More Warning Than Ban
There has been a quiet uproar happening in the crypto space, and it’s not bitcoin’s surging price. Rather, it is the ongoing accusations by U.S. crypto exchange Coinbase, as well as other stakehol...

Fed Banking Chief Michael Barr Announces Departure Ahead of Trump Arrival
The Federal Reserve’s top banking regulator plans to step down in late February. Michael Barr, the central bank’s vice chair for supervision, is due to leave Feb. 28, the Fed said in a news releas...

Retailers Turn to Digital Tools to Manage Post-Holiday Return Surge
The surge in online shopping and practices like “bracketing”— ordering multiple sizes or variations with the intent to return unwanted items — has significantly increased return volumes, posin...

Visa and Qashio Partner on B2B Travel Payments Solution
Visa and spend management solution provider Qashio have partnered to launch a B2B travel payments solution in the United Arab Emirates (UAE), the Middle East and North Africa (MENA) region, Europe a...

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B&T Television

January