January, 2025

January, 2025

Advertising’s dealmakers are gearing up for a 2025 surge
This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 202...

AI Briefing: Writer’s CTO on how to make AI models think more creatively
When training data is similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has more enterprise customers ...

Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to be, thanks to the changing habits of consumers, who spend more time on...

How Omnicom’s purchase of IPG changes the notion of an agency holding company
Omnicom’s proposed acquisition of IPG, announced last month, would make it the world’s largest agency-holding company, with $25 billion in annual ad revenue and over 100,000 employees. The deal...

Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
It’s unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D’Amelio and Ariana Greenblatt go from social media to the big screen. ...

How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and the game became a viral hit. The game launch, the result of a ...

How AI could shape content and ads in 2025
Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commer...

Regions Bank Taps Axway to Provide Open Banking Services
Regions Bank says it has launched a partnership with data integration firm Axway. The collaboration, announced Monday (Jan. 6), will see Regions offer Axway’s Amplify Open Banking solution to its...

McAfee Debuts AI-Powered Scam Detector Tool
McAfee debuted a tool to combat the rising tide of text, email and video scams. The McAfee Scam Detector, announced Monday (Jan. 6) at the CES show in Las Vegas, uses artificial intelligence to analyz...

Apple Says Siri Data Used Only to Improve Voice Assistant
Apple reportedly said Monday (Jan. 6) that data collected by its voice assistant, Siri, is used only to improve the product and has never been used for marketing or sold to others. The company said th...

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B&T Television

April