January, 2025

January, 2025

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their firs...

Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
The world of audio hasn’t exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting — two areas that have enjoyed a steady climb in ad revenue sin...

Trade, the Economy and Regulatory Pauses Marked Week’s Blizzard of Executive Orders
The first week of Trump 2.0 started off with a bang — certainly as measured by the blizzard of executive actions that were signed by the new president. There were some orders directed at financial s...

Barclays Announces Plans to Shutter Rise Fintech Accelerator
Barclays has announced the closure of its fintech accelerator program, Rise, by mid-2025, leaving the New York fintech ecosystem grappling with the loss of what many consider a cornerstone of the comm...

Jordan Embraces Virtual Assets with New Rules
Jordan’s Cabinet, chaired by Prime Minister Jafar Hassan, approved plans to establish a comprehensive regulatory framework for virtual or digital assets within one year, according to reports. The mo...

Alkami Launches Digital Banking Assessment Tool
This week, Alkami Technology (Nasdaq: ALKT), a cloud-based digital banking solutions provider, announced the launch of its Business Banking Digital Maturity Assessment. Built only for financial instit...

Chair of France’s Autorité des Marchés Financiers (AMF) Outlines Regulator’s Priorities for 2025
Marie-Anne Barbat-Layani, Chairwoman of the Autorité des Marchés Financiers (AMF), outlined the regulator’s key priorities for the next twelve months. These priorities align with the AMF’s strat...

Elon Musk Withdraws Support for Roger Ver’s Pardon Amidst Extradition Proceedings
Roger Ver, a leading crypto advocate and early Bitcoin investor, is facing serious legal challenges as he pleads with President Donald Trump to intervene in his case. He is most popularly known...

Robert Kiyosaki: Bitcoin, Gold, and Silver Are Pushing the US Dollar Into “Hiding”
Robert Kiyosaki, author of the Rich Dad Poor Dad series, highlighted two key economic principles that give Bitcoin (BTC) power over the US dollar: Gresham’s and Metcalfe’s. Furthermore, Kiyos...

I tried this pod coffee maker and I'm never going back to my Keurig
The Bruvi Brewer is a pod-style coffee maker that’s sleek and thoughtfully designed, and it also makes surprisingly flavorful coffee and espresso....

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B&T Television

April