January, 2025

January, 2025

TikTok, RedNote and the Crushed Promise of the Chinese Internet
China’s internet companies and their hard-working, resourceful professionals make world-class products, in spite of censorship and malign neglect by Beijing....

How ad buyers and sellers are placing their bets in 2025
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all. During this year’s Consumer Electro...

Here are the winners and losers of TikTok’s U.S. shutdown drama
Jan. 20 has arrived, and Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Neither a sale or a ban came to fruition. Instead, TikTok lives on,...

Here’s a guide for what marketers can do now with the back-and-forth of TikTok
The sun rose on Jan. 20, and despite U.S. Congress’ ultimatum for ByeDance to sell TikTok or face a U.S. ban, TikTok is still alive and kicking. A last-minute lifeline from President-elect Donald Tr...

CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
There was a time, not too long ago, when CMOs started to sound a lot more political. They made statements about brand purpose. They pulled funding from fake news. They held advertiser boycotts — mor...

AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope
Last week saw not one but two high-profile AI legal battles under the spotlight, with updates in separate copyright cases against Meta and OpenAI. Court documents unsealed in an AI copyright case a...

Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
They say the only constant is change, and that couldn’t be more true of the 2025 national advertising marketplace, as the U.S. experiences a new administration that seems both familiar and uncertain...

Bitcoin Bucks Market Trend, Reaches New All-Time High
The leading coin, Bitcoin (BTC), has touched a new all-time high of $109,350 during Monday’s early trading session. This surge comes amid the broader market decline that has persisted over the past ...

Guru Network: Leading the Charge in DeFAI, the Fusion of AI and DeFi
Guru Network team believes that 2024 and beyond will be remembered as the era when AI and crypto truly joined forces. After years of building a robust foundation – starting with their flagship t...

Melania Trump’s Meme Coin Skyrockets to $8 Billion After Launch While TRUMP Crashes
Melania Trump has made waves in the crypto industry by launching her own meme coin, MELANIA, just days after her husband launched his TRUMP token. Within hours of its launch, MELANIA reached a valu...

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B&T Television

April