March, 2025

March, 2025

WTF is ‘shadow AI,’ and why should publishers care?
If I paid for ChatGPT Plus from my own pocket and used it to help me write this article, would my boss know — or care? That’s the question surrounding “shadow AI” — which refers to the u...

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
The climax of the college basketball season is almost upon us. Most know it as March Madness. Basketball observers are hoping the next Caitlin Clark will emerge during this year’s March Madness ...

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
Marketers are probing deeper on ad tech fees. Their long, almost Sisyphaen quest to figure out how much ad tech vendors are pocketing from their programmatic dollars has taken yet another turn. ...

Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business. Fourth and long YouTube’...

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been just over two years since YouTube started a revenue share program for Sho...

‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in Ju...

Stitch Fix: AI-Powered Recommendations Boost Keep Rates and Customer Satisfaction
Stitch Fix executives said Tuesday (March 11) that the online personal styling service is seeing results as it continues its transformation strategy. The company’s proprietary artificial intelligenc...

UK’s Starmer Axes Payment Systems Regulator
Turns out the appetite for financial deregulation stretches across the Atlantic. U.K. Prime Minister Keir Starmer on Tuesday (March 11) announced plans to abolish the Payment Systems Regulator (PSR). ...

Global Fintech Adyen Reports $1.35 Trillion in Payments Processing Volume in Past Year
Global Fintech Adyen (AMS: ADYEN), released its 2024 Annual Report, providing a detailed look at its business performance, overall strategic direction, and key achievements during the past financial y...

$153B in Hidden Fees Paid By US SMBs in 2024, Placing Significant Financial Burden on Firms – Report
A research study released by Fintech firm Wise has (LON: WISE) uncovered a considerable financial burden on US based small- and medium-sized businesses (SMBs). In 2024, these enterprises paid an estim...

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B&T Television

June