March, 2025

WTF is IAB Tech Lab’s Ad Creative ID Framework?
The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were ...

Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
There’s nothing like a deadline to focus the mind. And there’s no better way to lose focus than by removing one. Just over five years ago, Google set out to sunset the use of the third-party co...

Why Substack offers creators money to transfer their audience to its platform
As major platforms tighten their grip on attention within their walled gardens, leaving individual creators out in the cold, Substack is taking the opposite approach. According to one of its co-founde...

Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
It always helps to know you’re not alone in the challenges that you face — professionally, personally or otherwise.  Which is why, at Digiday’s numerous summits over the course of the year, our...