April, 2025

April, 2025

House Financial Services Committee votes to advance bill to regulate stablecoins
The House Financial Services Committee voted to advance a monumental bill to regulate stablecoins on Wednesday....

Take-Two DMCAs Video Of GTA5 Mod To For GTA6 Map Content
Rockstar Games and its parent company, Take-Two Interactive, have been telling us who they are for years. And who they are, for our purposes, amounts to a game developer that both absolutely hates any...

Auto Tariffs Take Effect, Putting Pressure on New Car Prices
President Trump says the tariffs will encourage investment in U.S. factories, but analysts say car buyers will have to pay thousands more....

Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Direct-sold ads continue to be the dominant source of publishers’ revenue as we mov...

More brands are blending deterministic and probabilistic data for hybrid targeting approaches
Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. It’s the latest instal...

Media Briefing: Apple News ad monetization still ‘abysmal’ for some
This week’s Media Briefing looks at why publishers are disappointed by Apple News advertising revenue, considering how happy they are with the eyeballs their content is reaching on the platform. ...

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) fi...

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of them, be it positive or negative, perception of their brand often...

UK Business Confidence Rebound Continues – Report
Business confidence in the United Kingdom remained robust at 49% in March, maintaining its highest level since August 2024, according to Lloyds Business Barometer. This sustained high was driven by a ...

Digital Commerce Platform Temu Expands Partnership with Fintech Adyen
Adyen (ADYEN:AMS), the financial technology platform for various companies, announced its expanded partnership with Temu, the global e-commerce platform that connects consumers with various merchandis...

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B&T Television

July