The Pros and Cons of Software Decoding for Publishers and Viewers
This article examines recent data on efficiency and power usage for hardware and software decoding and explores how this data shapes the value proposition for publishers opting for software decoding a...
Add Conversion Environment to Google Ads Conversion Imports
Previously we announced that, starting on June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. The timing a...