August, 2025

August, 2025

Announcing v21 of the Google Ads API
Today, we’re announcing the v21 release of the Google Ads API. To use some of the v21 features, you must upgrade your client libraries and client code. All the updated client libraries and code exa...

Tariff-hit brands cut back on customer service reps and turn to AI chatbots to cut costs
This article was first published by Digiday sibling Modern Retail. Brands are relying more heavily on chatbots powered by artificial intelligence to handle customer service queries as they seek to ...

Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms. That redefinition, like most things at Meta, will inevitably run thro...

As AI alters cost of creative, indie agencies review how they charge clients
Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — ...

The publishers’ guide to being gaslit by tech platforms (the AI edition)
When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many, it wasn’t just out of touch; it was patronizing, another rem...

The Trade Desk shares plunge after posting Q2 revenues of $694 million
The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability. The industry’s largest independent...

How curation is causing a paradigm shift across programmatic advertising
Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad ...

Magnite hints at potential future legal action against Google
Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30. However,...

Sunglass Hut sees a lift in store traffic after running CTV ads
This story was first published by sister site, Modern Retail. Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer, Sunglass Hut ran C...

Why marketers aren’t panicking in face of the latest tariff pressures (yet)
One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P&G have fina...

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B&T Television

August