X’s automated ad vision left advertisers underwhelmed
Elon Musk’s vision to automate as much of the ad process as possible using Grok has been met with a lukewarm response from advertisers.
Part of the hesitation is that it requires handing over com...
Dentsu’s latest deal signals rising holdco interest in NIL creators
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage industry that straddles...
Lenders Turn Perks Into Power for Subprime Customers
Watch more: Dignity Over Data Is Writing a New Playbook for Subprime Credit
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Underwriting innovations have credit down to a science.
Artificial intelligence scoring models, c...
Younger Small Businesses Rely Heavily on Credit to Fuel Growth
Forget the bells and whistles — for a significant portion of small to medium-sized businesses, the ultimate credit card perk isn’t points or airport lounge access, but simply a higher credit limit...
Crypto Momentum Reshuffles PYMNTS Finance Apps Ranks
With so many companies reporting earnings over the last two weeks — including the new entry, Chime — we thought it would be a good time to take a look at the category of personal finance in our ap...
