NAB 2025: Performance Storytelling in the CTV Era

On April 7 at NAB 2025's Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on "Performance Storytelling in the CTV Era." From the outset, Marlow declared, the challenge and the goal LG Ad Solutions sets for itself is to "monetize CTV premium ads from the moment you turn on your TV."