Navigating the Shifting Streaming Landscape: Insights from Kantar?s Dominic Sunnebo

In a recent interview I did with Dominic Sunnebo, Global Insight Director at Kantar, Sunnebo shared findings from Kantar's latest Entertainment on Demand (EoD) data, revealing distinct trends in the UK market and their broader implications. The conversation highlighted not only Kantar's insights but also Sunnebo's expertise in interpreting key trends shaping the global streaming market, from the dominance of top-tier services to the rise of ad-supported models and the challenges faced by niche platforms.