PDC Darts chief lauds integral partnerships with gambling companies

With the 2026 PDC World Darts Championship underway at Alexandra Palace in London, top-ranked players such as teen sensation Luke Littler, Luke Humphries, and Michael van Gerwen are vying for the bumper £1,000,000 winners’ prize and the Sid Waddell trophy, but they will have plenty of competition. 

The game of darts has never had it so good. 

This year at Ally Pally, as the London venue is colloquially known, a record-breaking £5million prize pot is on offer, including the winners’ cheque. 

Other incentives include a £60,000 spot prize for any player to make a nine-dart finish, while the same amount will be won by a lucky fan in attendance, with a matched amount being donated to Prostate Cancer UK. 

The charity has received more than £2 million from Paddy Power over the last two editions of the biggest show in darts.