PrizePicks hires ex-EA exec Mike Quigley as CMO to lead marketing expansion
PrizePicks, the biggest name in daily fantasy sports across North America, has just brought on Mike Quigley as its new Chief Marketing Officer (CMO). Quigley is expected to report directly to CEO Mike Ybarra and will be in charge of shaping the company’s marketing game plan.
His role includes building a top-tier marketing team, refine the brand’s vision, and leading everything from go-to-market strategy to campaign development.
Quigley previously worked at EA Games, YouTube, and Niantic, hence his move to PrizePicks is yet another example of a gaming industry veteran making the jump into the world of gambling and fantasy sports. Niantic skyrocketed to fame with the launch of Pokémon Go, and Quigley played a key role in shaping the brand during its biggest moments, making it one of the most recognizable names in mobile gaming.
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