Red Rake Gaming officially launches in New Jersey with Hard Rock Bet

Red Rake Gaming has expanded its presence even further as it launches in New Jersey through a partnership with Hard Rock Bet.

The company makes online casino games spanning slots, video bingos, video poker, blackjack and roulette. Its games include Million Irish, Sugar Burst, Guardians of Luxor 3, Hawaiitopia, and several more.

On Wednesday (May 14) it was announced the games would be utilized on the Hard Rock Bet platform via Aristocrat Interactive. This marks continued growth in the United States, after it obtained regulatory approval in New Jersey and ‘other strategic markets.’

Grant Williams, SVP Casino at Hard Rock Bet, commented: “We’re thrilled to Roll with Red Rake Gaming via Aristocrat Interactive and provide our players with an exciting new array of innovative gaming options.

“Their engaging portfolio will nicely complement the over 2,700 games available on Hard Rock Bet as we continue to elevate the online gaming experience for our players.”

It was back in August 2024 when the company announced its strategic partnership with Caesars Digital which was its previous US expansion. The partnership resulted in an initial launch in Ontario, before aiming to expand into key states like New Jersey and Pennsylvania.

This was described as being just “one of several strategic partnerships” the company has planned as part of its broader U.S. and North America market entry strategy. This comes after the industry in the United States has opened up significantly, with the gambling market now booming in multiple states.

Nick Barr, Managing Director of Red Rake Gaming Malta, added: “We are very excited about the addition of our games on Hard Rock Bet and the opportunity to further expand our presence in the U.S. market.

“Hard Rock is a globally recognized brand, and we are confident that our games will resonate with Hard Rock Bet’s players, offering a unique and immersive experience.”

Featured Image: Credit to Red Rake Gaming press release

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