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Removing the Friction of Content Discovery On CTV

Tags: media tech
DATE POSTED:December 9, 2024
Today's streaming providers deliver endless amounts of content, which can overwhelm viewers who are simply looking for something to watch. This article will explore how a range of content, media, and tech companies are addressing the challenges of content discovery and the strategies and emerging tech they're deploying in the ongoing efforts to reduce and eliminate the pain points that continue to plague the content discovery experience for CTV and OTT consumers.
Tags: media tech