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Forget 10,000 steps — study reveals the real number of minimum daily steps you should take, according to your age
A study shows the minimum number of steps you should take per day to reduce your mortality risk, and how many steps you should take according to your age....

Metaplanet buys additional 797 BTC for nearly $94 million as bitcoin extends all-time high rally
Bitcoin has repeatedly hit new all-time highs over the past week and is currently trading at $120,754 at the time of writing....

UK’s Financial Conduct Authority (FCA) Closes 1,600 Websites as it Combats Financial Crime
The Financial Conduct Authority (FCA)’s annual report sets out how it has used data and technology to crack down on harm in financial services. As part of the report, the FCA shares that over 1,600 ...

How the Deep Sea Cables That Power the World Are Made
The conduits, which are spooled in big stacks on a boat before being buried in an underwater trench, are a crucial part of the grid as demand for electricity increases....

WTF is ‘Google Zero’?
There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation ...

‘Walt Disney is not Mickey Mouse’: The modern creator career path, from full-time to founder
The business of being a creator isn’t a solo show. They have become full-on productions. In the two decades since YouTube’s debut, creators such as Smosh’s Ian Hecox as well as Mythical Enter...

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. The goal: to match Ocado’s ...

The next browser wars are here — and AI wants the ad dollars too
AI platform wars are about to become the browser wars and advertising will be a key battleground. Or at least it will be for two companies. OpenAI and Perplexity, two of the biggest players in...

Vista Equity Partners’ TripleLift implements ‘significant’ layoffs
Related Insights Evolving Agencies AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect Read More ...

Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?
Last week may have ushered in the first moments of a shift in balance among the holding companies. WPP named its new CEO — breaking barriers along the way by naming the first female holdco CEO e...

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