VTubers are catching marketers’ eyes in 2025
2025 is shaping up to be the year of the VTuber — and as audience interest in this nascent category of creator grows, advertisers are starting to buy in.
Although VTubers — livestreamers or vi...
Why generative AI can’t seem to help marketers build their brands
The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon Valley’s push to give marketers a one-stop-shop with AI...