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Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency wit...

Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad ...

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
For years, brand safety was a fear business. The pitch was simple: something terrible could appear next to your ad, and without the right protection, your brand would pay the price. It worked, because...

How AI could disrupt retail media’s $38 billion search ad market
If OpenAI’s latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots could ...

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silico...

Inside the Stream: Amazon Rules Streaming Video Distribution; Comcast is Indifferent
Bloomberg’s Screentime 2024 conference in LA offered opportunities to hear directly from a variety of industry executives about their companies’ streaming initiatives and results (all video inte...

Inside the Stream: Starz’s Streaming Strategy
Starz will split off from Lionsgate in 2025 and on today’s podcast we discuss Starz’s streaming strategy, as outlined by CEO Jeffrey Hirsch in a presentation at the UBS Global Media & Communicat...

Bitcoin slumps to $66,000 as oil price spike rattles Asian stock markets
Japan's benchmark Nikkei has plunged 7% after Monday's market open, while South Korea's KOSPI has dropped 7.9%....

Why Bitcoin, Ethereum and XRP Prices Are Not Crashing Today?
The post Why Bitcoin, Ethereum and XRP Prices Are Not Crashing Today? appeared first on Coinpedia Fintech News Cryptocurrencies defied a sweeping global market selloff on Monday as a catastrophic oil...

DolFinTech Taps Green Dot For Expanded Financial Services
DolFinTech, a privately held money transfer company serving outbound remittance markets in the U.S., Canada and Spain to more than 20 destination countries, has expanded its suite of financial service...

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