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Media agencies scrutinize paid search adjustments amid zero-click signal confusion
As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinkin...

Target’s next CEO shares his 3 top priorities in returning to growth
This article was first published by Digiday sibling Modern Retail. Target has named its next CEO. Unsurprisingly, it’s Michael Fiddelke. Fiddelke, Target’s chief operating officer, has been...

Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
With creators, marketers are back at a familiar crossroads: measurement headaches. That moment always comes whenever ad dollars pile up around a particular part of the market — and with it, the s...

CTV looks to invest in creator content to win over more ad dollars
In 2025, CTV channel operators are widening their portfolios of creator content in a bid to capture more ad dollars. CTV companies such as Tubi, Samsung TV Plus and Netflix are leaning into creator...

Media Briefing: Publishers catch new vibes from Meta on AI licensing
This week’s Media Briefing covers publishers picking up on Meta’s evolving message about AI content licensing deals. More AI licensing deals with publishers could be on the horizon with publis...

Switzerland’s PostFinance Introduces Retirement Funds to Product Range
PostFinance, one of Switzerland’s financial institutions, has recently announced updates that reflect its efforts to navigate an evolving economic environment while continuing to serve its 2.5 milli...

AAP Veers On COVID Vaccines From CDC, RFK Jr. Goes Straight To Conspiracy Theories In Response
If you’re tired of Techdirt posts about RFK Jr.’s inability to competently lead HHS, I’m tired of him leading that organization, so too bad. The problem is that RFK Jr. represents something of a...

Kanye West apparently launches ‘YZY’ Solana cryptocurrency on X, sparking doubts on legitimacy
While X users suspected the post might be the result of a hack, West's official website teases YZY cryptocurrency as a payment option....

U.S. Government Wallet Adds $332,000 Ether From Coinbase After DeFi Hack Seizure
An on-chain wallet identified by blockchain analysts as controlled by the U...

FTC Sues LA Fitness Over Gym Cancellation Tactics
Fitness International, the operator of LA Fitness and other gym chains, said Wednesday (Aug. 20) that it will defend its practices in court after the Federal Trade Commission (FTC) sued the company an...

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