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An anatomy of the trust fault line running through Amazon’s ad ambitions
Trust remains the fault line running through Amazon’s ad ambitions. It has been there from the start. Marketers learned early that partnering with Amazon meant buying media from a company that no...

‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The biggest sports tentpoles, from the Super Bowl to the Olympics, have become the closest thing platforms have to guaranteed windfalls. Everyone circles the same moments, intent on wringing as much c...

As would-be buyers and critics circle, WPP’s siege mentality deepens
The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one ...

Rethinking entry-level hiring in the age of AI: A conversation with Amazon’s Diana Godwin
As AI reshapes the workplace, managers face an epic decision: How to identify and develop talent when onetime college degree requirements no longer guarantee job readiness. Diana Godwin, general ma...

Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation. Currency exchange Starz�...

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its bu...

Media agencies use AI search insights to predict what audiences want
Brands and agencies have rushed to use a panoply of software tools and solutions to help them understand their place in a changing search context. Now, they’re using those same tools to direct media...

Europe’s Chip Dreams Confront Business Realities
European chipmakers need TSMC’s help to grow their own semiconductor supply chain, but the chip giant’s Taiwanese suppliers find Europe a tough place to do business....

In the A.I. Race, Chinese Talent Still Drives American Research
Although some Silicon Valley executives paint China as the enemy, Chinese brains continue to play a major role in U.S. research....

Tom’s Guide Sleep Awards 2025: Best Mattress Topper
We think mattress toppers should offer luxury for less, and the TempurAdapt + Cooling doesn’t just replicate the premium feel of Tempur-Pedic’s beds — it sleeps cooler, too...

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