Measurement is the word defining retail media right now
Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.
That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Medi...
Bleacher Report puts a fan-first spin on NFL coverage
Bleacher Report is kicking off its first official season with the NFL, a partnership the publisher says will help drive a 50% revenue boost this year.
The deal, brokered by parent company Warner B...
When CMOs pay for agents not agencies: S4 Capital’s AI gambit
S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to agency work, but as the replacement. In their view, the traditional agency model i...