WTF is weather targeting? A video explainer
As precise targeting and personalization become table stakes for marketing, variations of contextual targeting signals are emerging, offering teams impactful and privacy-forward methods for winning co...
TikTok US is mostly back up and running
As we moved into the third day of the TikTokalypse, the app appears to have finally stabilized in the US, as we verified that it's possible to consistently publish new videos and even have othe...
The promise and peril of a new online shooter
The routine is familiar by now. A new online shooter with bright, colorful graphics launches and rockets up the charts despite the fact that you maybe haven't even heard of it. Or maybe it just...
Google Search now lets you ask AI Overviews follow-up questions
Google is making Search less about links and more about AI. The company is upgrading its AI-powered search features, adding Gemini 3 to AI Overviews and letting users ask follow-up questions "s...
