GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of v...
Ad Tech Briefing: Embattled, embittered and determined
Ad tech executives were keen to quell fears about their companies’ prospects amid the ongoing AI disruption, as Wall Street analysts peppered them with questions about declining revenue returns.
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OpenAI is building the ad tech stack it’s currently borrowing
OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself.
The company is c...
Anthropic Backer Spark Capital Targets $3 Billion in New Funds
Spark Capital, the first venture firm to back Anthropic, is in the process of raising about $3 billion in new funds, 50% more than the size of funds it raised two years ago, The Information reported l...
